Have you ever thought about how paid traffic has changed in recent years? The way businesses connect with their customers evolves daily, and the future promises even more innovations. In this article, we’ll explore the most important trends shaping the world of paid traffic. What is Paid Traffic? Before diving into the trends, let’s clarify: …

When it comes to digital marketing, one of the main objectives is to increase the number of visitors to a website. After all, more visitors mean more sales opportunities and, consequently, business growth. There are two main ways to attract people to your website: paid traffic and organic traffic. While both are effective, they work …