Month: June 2025

How to Test and Track Voice Search Performance Using Analytics Tools

Have you ever asked your phone a question instead of typing it into Google? If so, you’re not alone — voice search is becoming an everyday habit for millions of people around the world. Whether it’s checking the weather, setting reminders, or finding nearby restaurants, voice-activated devices like Amazon Alexa, Google Assistant, and Apple’s Siri …

Best Practices for Running TikTok Ads During Holiday Seasons

The holiday season is one of the most exciting—and competitive—times of the year for marketers. With consumers bombarded by promotions, discounts, and festive content across every platform, standing out becomes both essential and challenging. That’s where TikTok , with its massive Gen Z and millennial user base, offers a golden opportunity to connect with audiences …

The Intersection of Voice Search and Local SEO: A Winning Combination

Imagine this: you’re driving to work, your hands are on the wheel, and instead of typing into your phone, you simply ask, “Where’s the nearest coffee shop?” Within seconds, your voice assistant responds with a recommendation — probably even giving directions. This scenario isn’t futuristic; it’s happening right now. Voice search is no longer a …

Why Local SEO is Crucial for Small Businesses in Competitive Markets

In today’s hyper-connected world, where consumers are just a click away from discovering new businesses, standing out in a competitive market can feel like an uphill battle—especially for small businesses. Did you know that 46% of all Google searches are looking for local information? That’s nearly half of all search queries! For small businesses, this …